Dra. Iviane De Luna Ramos


 

Formació Acadèmica

  • Acreditada como Profesora Contratada Doctora y Profesora de Universidad Privada. Agencia Nacional de Evaluación de la Calidad Y Acreditación del profesorado (ANECA), 2020.
  • Acreditada como Profesora Lectora por la Agència per a la Qualitat del Sistema Universitari de Catalunya (AQU) desde 2018.
  • Acreditada como Profesora Ayudante Doctora por la Agencia Andaluza del Conocimiento desde 2017. Tramo de investigación (sexenio) concedido por ANECA en 2020 referente al período de 2014 a 2019.
  • Doctora en Ciencias Económicas y Empresariales. Universidad de Granada, 2017.

Publicacions

  • FARHAT, Kashif; ASLAM, Wajeeha; DE LUNA, Iviane Ramos. Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media. En Digital Marketing & eCommerce Conference. Springer, Cham, 2021. p. 313-329
  • SINGH, Sonali; CASADO-ARANDA, Luis-Alberto; DE LUNA, Iviane Ramos. Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets. En Impact of Mobile Services on Business Development and E-Commerce. IGI Global, 2020. p. 144-163.
  • DE LUNA, Iviane Ramos, et al. Nuevas perspectivas sobre el comportamiento del consumidor para la adopción del pago móvil sin contacto. Desenvolve Revista de Gestão do Unilasalle, 2015, vol. 4, no 1, p. 65-86
  • DE LUNA, Iviane Ramos, et al. Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied. Technological Forecasting and Social Change, 2019, vol. 146, p. 931-944.
  • LIÉBANA-CABANILLAS, Francisco; RAMOS DE LUNA, Iviane; MONTORO-RÍOS, Francisco. Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments. Economic research-Ekonomska istra?ivanja, 2017, vol. 30, no 1, p. 892-910.
  • LIÉBANA-CABANILLAS, Francisco; RAMOS DE LUNA, Iviane; MONTORO-RÍOS, Francisco J. User behaviour in QR mobile payment system: the QR Payment Acceptance Model. Technology Analysis & Strategic Management, 2015, vol. 27, no 9, p. 1031-1049
  • ASLAM, Wajeeha; LUNA, Iviane Ramos de. The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR). Revista Brasileira de Gestão de Negócios, 2021, vol. 23, p. 43-62.
  • DE LUNA, Iviane Ramos, et al. Analysis of a mobile payment scenario: Key issues and perspectives. En Impact of Mobile Services on Business Development and E-Commerce. IGI Global, 2020. p. 22-47.
  • DE LUNA, Iviane Ramos; MONTORO-RÍOS, Francisco; LIÉBANA-CABANILLAS, Francisco J. New perspectives on payment systems: Near field communication (NFC) payments through mobile phones. En Mobile commerce: Concepts, methodologies, tools, and applications. IGI Global, 2018. p. 1487-1507
  • LUNA, Iviane Ramos de, et al. NFC technology acceptance for mobile payments: A Brazilian Perspective. Revista brasileira de gestão de negócios, 2017, vol. 19, p. 82-103.
  • RAMOS-DE-LUNA, Iviane; MONTORO-RÍOS, Francisco; LIÉBANA-CABANILLAS, Francisco. Determinants of the intention to use NFC technology as a payment system: an acceptance model approach. Information Systems and e-business Management, 2016, vol. 14, no 2, p. 293-314

Informació de contacte: esrp@esrp.net

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