Dra. Iviane De Luna

 

Formació Acadèmica

  • Llicenciatura en administració d’Empreses. Universidade Estadual de Campinas (Brasil), 2009.
  • Doctorat en Ciències Econòmiques. Universidad de Granada, 2017.

    Publicacions

    • FARHAT, Kashif; ASLAM, Wajeeha; DE LUNA, Iviane Ramos. Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media. En Digital Marketing & eCommerce Conference. Springer, Cham, 2021. p. 313-329
    • SINGH, Sonali; CASADO-ARANDA, Luis-Alberto; DE LUNA, Iviane Ramos. Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets. En Impact of Mobile Services on Business Development and E-Commerce. IGI Global, 2020. p. 144-163.
    • DE LUNA, Iviane Ramos, et al. Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied. Technological Forecasting and Social Change, 2019, vol. 146, p. 931-944.
      LIÉBANA-CABANILLAS, Francisco; RAMOS DE LUNA, Iviane; MONTORO-RÍOS, Francisco. Intention to use new mobile payment systems: a comparative analysis of SMS and NFC payments. Economic research-Ekonomska istra?ivanja, 2017, vol. 30, no 1, p. 892-910.
    • LIÉBANA-CABANILLAS, Francisco; RAMOS DE LUNA, Iviane; MONTORO-RÍOS, Francisco J. User behaviour in QR mobile payment system: the QR Payment Acceptance Model. Technology Analysis & Strategic Management, 2015, vol. 27, no 9, p. 1031-1049
    • ASLAM, Wajeeha; LUNA, Iviane Ramos de. The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR). Revista Brasileira de Gestão de Negócios, 2021, vol. 23, p. 43-62.
    • DE LUNA, Iviane Ramos, et al. Analysis of a mobile payment scenario: Key issues and perspectives. En Impact of Mobile Services on Business Development and E-Commerce. IGI Global, 2020. p. 22-47.
    • DE LUNA, Iviane Ramos; MONTORO-RÍOS, Francisco; LIÉBANA-CABANILLAS, Francisco J. New perspectives on payment systems: Near field communication (NFC) payments through mobile phones. En Mobile commerce: Concepts, methodologies, tools, and applications. IGI Global, 2018. p. 1487-1507
    • LUNA, Iviane Ramos de, et al. NFC technology acceptance for mobile payments: A Brazilian Perspective. Revista brasileira de gestão de negócios, 2017, vol. 19, p. 82-103
    • RAMOS-DE-LUNA, Iviane; MONTORO-RÍOS, Francisco; LIÉBANA-CABANILLAS, Francisco. Determinants of the intention to use NFC technology as a payment system: an acceptance model approach. Information Systems and e-business Management, 2016, vol. 14, no 2, p. 293-314
    • DE LUNA, Iviane Ramos, et al. Nuevas perspectivas sobre el comportamiento del consumidor para la adopción del pago móvil sin contacto. Desenvolve Revista de Gestão do Unilasalle, 2015, vol. 4, no 1, p. 65-86.

     

    Informació de contacte: esrp@esrp.net

    Translate »