What subjects can I study?

 

ESRP reserves the right to modify the subjects offered according to the development of the Program and the number of students registered. The International Relations Office will inform of any changes sufficiently in advance.

Please notice that “Mandatory” refers to the type of subject and it does not imply that these subjects are compulsory for you.

DEGREE IN ADVERTISING, PUBLIC RELATIONS AND MARKETING

2nd SEMESTER

 

Code Subject Year ECTS Subject Type
366107 SOCIOLOGY 1st 6 Basic Training
366109 PRINCIPLES OF MARKETING 1st 6 Basic Training
366110 LAW 1st 6 Basic Training
366111 ECONOMICS 1st 6 Basic Training
366112 ETHICS 1st 6 Basic Training
366114 ADVERTISING STRATEGIES 2nd 6 Mandatory
366118 PUBLIC RELATIONS STRATEGIES 2nd 6 Mandatory
366124 STRATEGIC MARKETING 2nd 6 Mandatory
366123 SOCIAL AND COMMERCIAL RESEARCH 2nd 6 Mandatory
366127 AUDIOVISUAL EXPRESSION WORKSHOP 2nd 6 Mandatory
366121 PROTOCOL AND ORGANIZATION OF EVENTS 3rd 6 Mandatory
366116 BRANDING 3rd 6 Mandatory

DEGREE IN ADVERTISING AND PUBLIC RELATIONS

2nd SEMESTER

 

Code Subject ECTS Subject Type
361812 PROTOCOL: THEORY AND TECHNIQUE 6 Optional
361814 CORPORATE SOCIAL RESPONSIBILITY 6 Optional
361821 NEGOTIATION TECHNIQUES AND DECISION MAKING 6 Optional
361824 LEADERSHIP AND TRAINING OF WORK TEAMS 6 Optional
361808 NEW TECHNOLOGIES APPLIED TO ADVERTISING 6 Optional
000000 CREATION OF AN AD PORTFOLIO 2 Workshop
000000 MARKETING FOR AUDIO-VISUAL PRODUCTS 2 Workshop
000000 TENSION MANAGEMENT IN THE FIELD OF COMMUNICATION 2 Workshop
000000 DIGITAL RETOUCHING AND ADVERTISING DESIGN WITH ADOBE PHOTOSHOP 2 Workshop
000000 CREATION OF AN ADVERTISING SPOT FOR THE INTERNET 2 Workshop
000000 VIDEO EDITING WITH ADOBE PREMIERE PRO 2 Workshop

 

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