What subjects can I study?

MA: Mandatory OP: Optional WO: Workshop

*ESRP reserves the right to modify the subjects offered according to the development of the Program and the number of students registered. The Academic Coordination will inform of any changes sufficiently in advance.

Name of the subject Number of ECTS Type of the subject
First semester Advertising Techniques 6 MA
Public Relations Techniques 6 MA
Advertising Creativity 6 MA
Marketing Plan 6 MA
Financial and Business Management 6 MA
Social Behaviour and Group Dynamics 6 OP
Leadership and Training of Work Teams 6 OP
Advertising in Specialized Sectors 6 OP
Public Relations in Specialized Sectors 6 OP
Protocol: Theory and Technique 6 OP
Creating an ads portfolio 2 WO
The fashion industry 2 WO
Managing stress in the field of communication 2 WO
Marketing for audio-visual products. Institutional campaigns on TV. 2 WO
360 campaigns. How to combine online and offline advertising for a greater impact. 2 WO
Product Placement:
integration of brands
and products in
audio-visual fiction
2 WO
Social Media Marketing: the digital consumer 2 WO
Art direction and
design for advertising, film and TV
2 WO
Design and digital
illustration applied to the corporate image with Adobe Illustrator
2 WO
Strategy in social media: the communication plan and online public relations 6 WO
Events Business
Management
2 WO
Visual language for
advertising, film and TV.
2 WO
Formation of
Spokespeople
2 WO
Second semester Planning and Advertising Media 6 MA
Advertising and Public Relations Legislation 6 MA
Human Resources 6 MA
English: Speaking 6 MA
Agenda Setting and Pressure Groups 6 OP
New Technologies Applied to Advertising 6 OP
Corporate Social Responsibility 6 OP
Negotiation Techniques and Decision Making 6 OP
Protocol: Theory and Technique 6 OP
New Technologies Applied to Public Relations 6 OP
Advertising Graphics Creation: Art & Copy 6 WO
Design and digital illustration applied to the corporate image with Adobe Illustrator 2 WO
Advertising design and retouching with Adobe Photoshop 2 WO
Communication in the luxury sector 2 WO
Marketing for audio-visual products. Institutional campaigns on TV. 2 WO
Reduce your stress and improve your performance with mindfulness 2 WO
Creating an advertisement for the Internet 2 WO
Advertising Creativity applied to problem solving 2 WO
Video Editing with Adobe Premiere Pro 2 WO
Political Communication 2 WO
Introduction to Writing Creation 2 WO
The Inboud marketing: selling through automation marketing 2 WO
Public presentations – improve your image 2 WO
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