What subjects can I study?

ESRP reserves the right to modify the subjects offered according to the development of the Program and the number of students registered. The International Relations Office will inform of any changes sufficiently in advance.

* Please notice that “Mandatory” refers to the type of subject and it does not imply that these subjects are compulsory for you.

2nd SEMESTER
CODE SUBJECT CREDITS (ECTS) TYPE YEAR (DEGREE)
366107 Sociology 6 ECTS Basic Training

1st

(Degree in Advertising, Public Relations and Marketing)

366109 Principles of Marketing
366110 Law
366111 Economics
366112 Ethics
366114 Advertising Strategies 6 ECTS Mandatory*

2nd

(Degree in Advertising, Public Relations and Marketing)

366118 Public Relations Strategies
366123 Social and Commercial Research
366124 Strategic Marketing
366127 Audiovisual Expression Workshop
361808 New Technologies Applied to Advertising 6 ECTS Optional

4th

(Degree in Advertising and Public Relations)

 

361812 Protocol: Theory and Technique
361814 Corporate Social Responsibility
361821 Negotiation Techniques and Decision Making
361824 Leadership and Training of Work Teams
000000 Marketing for Audio-Visual Products 2 ECTS Workshop
Tension Management with Yoga Tools (online)
Digital Retouching and Advertising Design with Adobe Photoshop
Creation of an Advertising Spot for the Internet
Video Editing with Adobe Premiere Pro
Creation of an AD Portfolio

 

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